Manual Global Market Entry: Global Market Entry

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You can use a distributor to sell your products directly to buyers.

Perfect Market Entry Strategies to Enter International Markets | Infiniti Research

When you sell indirectly to end users, exports are not handled directly by the manufacturer or producer, but through intermediaries such as agents, export management and trading companies. In most cases, the exporting process is simplified and export management companies are usually responsible for:.

Export trading companies usually provide support services such as distribution, warehousing, shipping, billing and insurance. A countertrade is a form of exporting where goods and services are paid for in full, or in part, with other goods and services.

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Foreign market entry modes

Licensing allows an individual or a company that owns intangible property such as copyright or a trademark to grant another party the right to use that property for a specified period of time, and under specified conditions. Payment is received in the form of royalties. A joint venture is when a separate company is created, and jointly owned by two or more independent entities to achieve an objective. A strategic alliance is when two or more entities cooperate to achieve a strategic goal.

Depending on the goals, alliances can be formed between a company and its suppliers, customers, or even its competitors in some instances, for short, medium or long-term periods.

A wholly owned subsidiary is a company that is completely owned and controlled by a single parent company. Skip to content Skip to navigation. For exporters Get ready to export Current page: Choose a market entry strategy. Choose a market entry strategy. Exporting strategies Direct strategies When you sell directly to end-users, you eliminate the middlemen making it easier to customise your market entry strategy to reflect the market conditions you may face. Indirect strategies When you sell indirectly to end users, exports are not handled directly by the manufacturer or producer, but through intermediaries such as agents, export management and trading companies.

Bubbles Translation Services is here to help. Here are the eight strategies that you can use to establish a foothold in a new country. Kicking off the list at 1 is franchising. All you have to do is take your existing, successful business model, find a franchisee in your target market, build out the franchise, and open your doors. Direct exporting is the most common of the eight strategies on this list.

The Five Common International-Expansion Entry Modes

For example, if you want to sell to Japan, you get your product into the appropriate Japanese stores and see how it does. Your friends in direct exporting are your agents and distributors. These people are the branch between you and the stores.


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Partnering is a relatively vague term. It can be anything, really — you can get a partner in a foreign country to simply help with marketing and receive a cut of profits , or, you can get a partner in a foreign country who is just as invested in all facets of your business as you are. In some areas of the world, a partnership is a borderline necessity. Companies with branches spread across international markets usually find it difficult to protect their intellectual property copyrights, patents, trademarks, etc. Even if they seek legal assistance for any commercial dispute, the courts and the laws are likely to be biased against them.

Which market entry strategy should you choose?

This not only results in financial losses for the businesses but also puts their future at stake. Therefore, it becomes extremely crucial for businesses to plan their global market entry strategies and understand the legal system of the country before entering any market domain. Wondering how you can enter a new market and establish brand presence?

Consult with our industry experts.

Global Market Entry | Grow Your Business by Entering New Markets

Every country has a different set of norms for businesses. For instance, bribes can form a major factor in setting up formalities and speeding up business processes in one country while it can be a civil or criminal offense in another. Local businesses are well versed in dealing with such situations and foreign companies face a major disadvantage in formulating their global market entry strategies in such a scenario.


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To access the complete list of challenges faced while entering new markets and how our solutions can help you, view the full article here. Established in , Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges.